So this is my identity piece. I've updated since last time, it's missing something though. I might make some icons to accompany the overview and the ingredients under the bottles. Let me know what you guys think.
I love this piece, I also recall this someone from class! I really like the rustic treatment this has throughout it, it works really well in the photography on the center spread... but since everything has that sepia look to it, in my opinion, it makes the beers look a little out of place because they're so bright and vibrant. But maybe that's a good thing to make them stand out? So maybe just something to try and see if you like adding a a brown tint to them?
I like a larger leading myself, but I think in some of the smaller paragraphs there is a little too much leading. I think it would look better tightened up a little giving a little more room between sections
Cover seems duller than it needs to be. Have you thought about lightening up the outer image, so the contrast is increased in the design and it feels less "heavy"?
Subtitles are quite large, and because of that you need to actually kern each and every one of them... the font you've chosen is quite inconsistent.. which is no problem, but for your portfolio you need to attend to the rules of good typography and make the letter spacing even.
Body copy - I see 3 different sizes and leading. Being a "modernist" you should realize that it complicates a design and destroys the unity that a modernist aspires to. So... please choose 1 body copy and leading - and stick to it for any type that sits in the columns for us to read. The 2 sections that could be styled differently would be the opening paragraph (often this uses a larger pt size), and the 2 last sections Overview and Ingredients (should not sit as body copy - consider boxing them).
Hmmm... why are there 2 sections for this. Wouldn't 1 do just as well? These text blocks seem crowded onto the pages.
Lastly, the rounded images come very close to the type (as has been pointed out by others). You have a choice - back them away so they don't "bump" into the type... or experiment with some selective wrapping. Your choice - but remember.. you are a modernist and negative space does not scare you (grin).
I would have the text fit a little more smoothly around the circles around it makes me feel like the circles are hitting a wall
ReplyDeleteextremely clean. Very eye catching. I do agree with Rey. Maybe wrap around the circles to see what it looks like.
ReplyDeleteI love this piece, I also recall this someone from class! I really like the rustic treatment this has throughout it, it works really well in the photography on the center spread... but since everything has that sepia look to it, in my opinion, it makes the beers look a little out of place because they're so bright and vibrant. But maybe that's a good thing to make them stand out? So maybe just something to try and see if you like adding a a brown tint to them?
ReplyDeleteI like a larger leading myself, but I think in some of the smaller paragraphs there is a little too much leading. I think it would look better tightened up a little giving a little more room between sections
Tristan, this has great potential. Some thoughts:
ReplyDeleteCover seems duller than it needs to be. Have you thought about lightening up the outer image, so the contrast is increased in the design and it feels less "heavy"?
Subtitles are quite large, and because of that you need to actually kern each and every one of them... the font you've chosen is quite inconsistent.. which is no problem, but for your portfolio you need to attend to the rules of good typography and make the letter spacing even.
Body copy - I see 3 different sizes and leading. Being a "modernist" you should realize that it complicates a design and destroys the unity that a modernist aspires to. So... please choose 1 body copy and leading - and stick to it for any type that sits in the columns for us to read. The 2 sections that could be styled differently would be the opening paragraph (often this uses a larger pt size), and the 2 last sections Overview and Ingredients (should not sit as body copy - consider boxing them).
Hmmm... why are there 2 sections for this. Wouldn't 1 do just as well? These text blocks seem crowded onto the pages.
Lastly, the rounded images come very close to the type (as has been pointed out by others). You have a choice - back them away so they don't "bump" into the type... or experiment with some selective wrapping. Your choice - but remember.. you are a modernist and negative space does not scare you (grin).