Wednesday, October 29, 2014
ReFresh Cafe
Hey, so this is a piece that I am finishing up all the loose ends and wanted some feedback before I finalize it. It is for my corporate ID project. ReFresh is a new cafe that is organic, farm fresh and a "Panera" like cafe that offers a full menu and a place for inspiration. Here is the brochure and the style guide and stationary are to come but I re-worked it substantially from the original but kept the ideas and attributes. I love the way this turned out in comparison to the first one, I am wondering if the second page works? It has a somewhat different feel to the rest of the brochure, but I am thinking it may work. Thoughts? FYI its a 7x5 landscape brochure, cover and back cover are shown as pages and the rest are shown as spreads
Subscribe to:
Post Comments (Atom)
Love it. I get a clean, crisp, earthy, healthy feeling from the design. The wood texture and the bright food brings it all together.
ReplyDeleteWOW, This is great. The photography and the wood Texture really bring this project to life. The second page does work to me just be careful when you editing the photo
ReplyDeleteThanks! I am really loving how it is coming out. For some reason when I changed it into a jpeg my image of the strawberries still has the white background as I originally cut that out....I will look into that!
ReplyDeleteColleen - this is quite a nice approach with saturated images and well-considered shapes. AND - your page 2 comment, above, makes me realize that the strawberries might not have been silhouetted intentionally. Well the white space works so well here, and it is a nice contrast to the rectangular shapes throughout the piece, that I could see how this might be a "happy accident" for you. Consider silhouetting the strawberries.
ReplyDeleteLogo - There are 3 separate elements here, and 2 of them fight for prominence. Which is more important "RE" or "Fresh"? I'm not sure you've decided. Please do, and reduce the other one a tad more. If they aren't going to overlap, then separate them more than I see currently. Refining this relationship will also help you position the RE in the other places it is used.
The reuse of the "RE" is really clever above different headings, and very much unifies the pages in this piece. Nice.
Question: did you try to justify the type in your brown text frames? It might be worth a look to see if a justified alignment would create a relationship between the text and the text frame that you like. If so, then you'll need to attend to all the issues that justified type can create (rivers, etc) ... but it might be worth the effort.
My suggestions are minor, this is truly a successful rework!