Friday, October 31, 2014

We are all connected.

This was a project I had done a couple years ago. The feedback I got on it was to rework the type and color pallet.
I updated the typeface, I wanted to keep it similar but not as heavy. I feel better about the typeface but i'm still looking to replace it with something else, possibly. As for the color, this is working a lot better than the browns, but i'm wondering if I should have gone more blue. 

3 comments:

  1. I think the green color palate works much better than the brown and I feel that it really brings forth the rays in the back. If you wanted to go more blue I think it would work too if you keep it along the same saturation as this green, something like a deep teal? I think the colors inside the fingerprint are good at expressing a unified feel - that we are all the same in just different places so I think those should stay that color.

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  2. i feel that this looks better in green i like the changes you have made it stands out a lot more then the brown one so good job. i would still play with the "separation" typeface to me it feels a little to plain or weirdly placed, i don't know but maybe try playing with it a bit more

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  3. Definitely the green! But maybe instead of having "separation" on a line by itself you can move "no" down as well so "no separation" is read all together instead of... separately :) I think that will tie the message together a bit more because they will automatically read that and see the thumb print and immediately know the message has to do with the two being one.

    I think the quote on the bottom may balance the ad more and give the bottom a bit more weight if you let it just be one line as well!

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