The first one: Evofresh is project done in a concept design class in which the process book- with the full concept became the project. A guide explainig the product, I will re-do the sketches for this so that they are clear and look nicer, it is also a book shaped like the hour glass and will flip from the top. This is also yet another booklet and I already have a lot of booklets
The second one: Holiday Cards - they are all holiday cards that I have been doing the past month, I edited them to all have red and black/white photos. The ones with the same picture of the four girls, I will find another stock photo to place in the re-used ones. I will also find a mockup to showcase these and the backs, perhaps a pile, or a fanned out circle?
I do really like the cards and I think they look uniformed, I also do invitations, announcments etc right now and that is currently more than half of my freelance busienss as a student- so I think adding it into my portfolio would be a nice relevant element.
Let me know what you guys think is a more succesful piece for my portfolio.
Thanks!
EVOfresh
Holiday Cards
I definitely want to see the first one printed out. I like the logo and the typeface you used, but I wish the inside pages reflected it a little more. It seems a little too plain, but I know there is a lot of information so I'm not sure the exact solution... just a little type changes and color may do it.
ReplyDeleteThe holidays cards are great as is of course and I think they are a nice addition for some real work to be in your portfolio. I love the black and white photos, works perfectly with the colors you chose for the cards.
Colleen - the holiday cards show a large range of approaches for the same type of project, so I agree with Amanda that this could certainly deserve a spot in your book.
ReplyDeleteThere is some very nice design work done for the EVOfresh project - the logo sitting in its hourglass shape is quite nice. I guess, as I look at this closely for the first time, it is the process book design, itself, that may be too complicated to its own good. We see the hourglass design multiple times inside of an hourglass-shaped pages. Are we seeing this hourglass too often? Is it an awkward shape format to design within? The weakest part of this project is the layout of the pages... columns of type crowded into the angled format. So... I would suggest actually dropping the "process" part of this project and find a way to display your package design to its best advantage - even if we just see it flat, as you show us on page 1. You know... if it is difficult to find a way to show an hourglass-shaped package... this could be a label that sits on an oval-shaped package too. You could design another label that would sit on the backside of the product for ingredients, product description, recycled content of package, contact info, and biodegradable detergent (see Seventh Generation Laundry Detergent label).
So... 2 labels, a front and a back, sitting side by side in your book.
Unless you NEED this as your 1 required process book. If you must use it, I suggest you actually drop the hourglass-shaped format in favor of a simple, small sized rectangular shaped format... which could hold the hourglass-shaped roughs in a more comfortable and roomy space.
Yea after thinking more and more about this I think I am going to move forward with placing the holiday cards in my book and using the evofresh as my official process book. I dropped a few of my initial research pages to fit the information in the hourglass so I can place more of my process back into it, but I am going to just make it a rectangular booklet. Thanks for the feedback!
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