Made a few changes, all body copy is 12pt with 20pt leading. I didn't make any changes to the front or back cover. I felt I could get a bit heavier with these since the inside content is so bright.
I think this is a very successful brochure. It is clean, crisp and the texture on the covers is very engaging and makes you believe it has that rough parchment feel.
My only suggestion would be on the first spread- The "Our Story" and "Our Finest" feel a bit choppy because all the text doesn't wrap with the circle image. I would try to mimic the way the text is wrapping around the circle in "Our Craft". I think that would just allow the text and the page to flow nicer.
Tristan - This has come forward nicely and you've addressed most issues in a consistently successeful way... especially the ingredient lists on the last spread - nice!
A few thoughts:
1. The first 2 spread designs would be more balanced if the columns on both right and left pages shared the same bottom horizontal alignment. This will mean you need to add words to the column that is short. This is exactly what a copy editor would do for you in the real world... so feel free to do this yourself. It looks like Our Story and Our Craft will need you to add verbiage.
2. The bottle label on the right hand page appears really dark and lacks contrast. It is a weak label design. I can see that you need it to be different from the other bottle, but how else can you do this? Both labels need to be successful, and also belong to the same series.
I think this is a very successful brochure. It is clean, crisp and the texture on the covers is very engaging and makes you believe it has that rough parchment feel.
ReplyDeleteMy only suggestion would be on the first spread- The "Our Story" and "Our Finest" feel a bit choppy because all the text doesn't wrap with the circle image. I would try to mimic the way the text is wrapping around the circle in "Our Craft". I think that would just allow the text and the page to flow nicer.
Looks really nice!
Tristan - This has come forward nicely and you've addressed most issues in a consistently successeful way... especially the ingredient lists on the last spread - nice!
ReplyDeleteA few thoughts:
1. The first 2 spread designs would be more balanced if the columns on both right and left pages shared the same bottom horizontal alignment. This will mean you need to add words to the column that is short. This is exactly what a copy editor would do for you in the real world... so feel free to do this yourself. It looks like Our Story and Our Craft will need you to add verbiage.
2. The bottle label on the right hand page appears really dark and lacks contrast. It is a weak label design. I can see that you need it to be different from the other bottle, but how else can you do this? Both labels need to be successful, and also belong to the same series.
This is close to done!